November 19, 2008

Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.

The campaign highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy of giving this holiday season. Consistent with its Every Day Matters approach, JCPenney’s marketing campaign communicates to customers that JCPenney understands their financial pressures and is designed to showcase the great value in shopping with the retailer.

“The mobile channel serves as just another way for us to reach our customers,” said Kate Parkhouse, spokeswoman for JCPenney, Plano, TX.

via JCPenney adds mobile to holiday marketing mix – Mobile Marketer – Commerce

Contact ApolloBravo for text message campaigns linked to mobile coupons www.apollobravo.com

Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013.

Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region and will remain so for many years. This fact will push all mobile messaging suppliers to work cooperatively to serve customers well and propel all parties (operators, device OEMs, content providers and middleware vendors) through these rough economic waters, according to ABI’s principal analyst Dan Shey.

Also important is the trend that involves more and more customers who see mobile messaging services as a more efficient way to communicate than voice services.

For the full report ABI Research: Mobile messaging services set for growth despite tough economic times

Contact ApolloBravo for more information on incorporating mobile messaging into your next ad campaign, sweepstakes or loyalty program.

The Salvation Army’s ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports. Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number. Beginning in two weeks, cell phone users in the Atlanta area can text message “TSA” — which stands for “The Salvation Army” — to 90999 and a $5 donation will be added to their phone bill. The number will be posted on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

via textually.org

Contact ApolloBravo to incorporate charitable giving into to your next mobile campaign

The wardrobe on Gossip Girl isn’t the only thing that changes with the seasons — for season 2 everyone showed up with a new cell phone. Serena, Blair others take mobile multitasking to a new level. CW Network also uses extensive mobile marketing tactics to promote the show.

Contact ApolloBravo for the latest methods to reach the smart phone consumer. www.apollobravo.com
[via Geeksugar] & textually.org