Six Reasons Mobile is the Perfect Marketing Tool for Tough Economic Times

by Kim Dushinski MobileMarketingProfits.com
When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. There is really no room [...]

Vison from Asia on future of Mobile

Mobile Web Replacing Wire Web: Report

From moconews.net
When it comes to emerging markets, there’s been a lot of talk of how the mobile web will be the dominant way that people access the internet. Now there’s evidence from Opera Software (OSL: OPERA), the browser makers, who in its October “State of the Mobile Web” report, found that the mobile web is [...]

Papa John’s Fan Base Surging on Facebook

Papa John’s has been working some magic in the last three days with their attempts to build up the number of Papa John’s fans on Facebook, surging from around 10,000 fans on Sunday, to more than 164,000 at the time of this post. Damn. How could anyone possibly increase their fans on Facebook that fast? Well, it’s [...]

JCPenney adds mobile to marketing mix

November 19, 2008

Department store chain J. C. Penney Company Inc. has launched an integrated marketing campaign and mobile just happens to be one of the components.
The campaign highlights JCPenney’s affordable gift assortment and invites customers to celebrate in the joy of giving this holiday season. Consistent with its Every Day Matters approach, JCPenney’s marketing campaign [...]

Mobile messaging services set for growth despite tough economic times

Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013.
Mobile messaging ARPUs are 85%+ of all handset data services revenues regardless of region [...]

Salvation Army uses text messaging to raise funds

The Salvation Army’s ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports. Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number. Beginning in [...]

Lessons in Social Media from Obama

100M Americans viewed mobile ads in Q3: Study

Mobile Marketer Excerpt
November 4, 2008
Use of mobile data services continues to increase in the U.S.
Mobile social network Limbo and market research agency GfK Technology have released their latest Mobile Advertising Report.
The third-quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of 6 percent growth in mobile phone usage. [...]

Gossip Girls take mobile blogging, texting and pix sharing to new level.

The wardrobe on Gossip Girl isn’t the only thing that changes with the seasons — for season 2 everyone showed up with a new cell phone. Serena, Blair others take mobile multitasking to a new level. CW Network also uses extensive mobile marketing tactics to promote the show.
Contact ApolloBravo for the latest methods to reach [...]