ApolloBravo’s Mobile + Social Blog

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• ScanLife Updates Barcode Mobile App, Now Capable Of Reading All Barcode Formats, Including UPC
  ScanLife has created arguably the best and most widely used mobile barcode reader on the market, and recently announced updates to make its offering even stronger. ScanLife was one of the first applications capable of reading all major barcode formats on three of the leading Smartphone platforms, including popular 2D barcode formats such as Datamatrix, EZcod […]
• Top 6 Myths About MMS Debunked
  James Citron is CEO and Co-Founder of Mogreet, the worldʼs first mobile video marketing platform. The digital entrepreneur has more than a decade of experience in the mobile industry with a proven track record for introducing successful, cutting-edge technology into the global marketplace. Follow him at @jamescitron.While it has taken longer to reach its pot […]
• Getting A Handle On The Size Of The Realtime Web And The Twitter Ecosystem
  The Realtime Web is a hard thing to measure because it doesn’t exist only on traditional Web pages. It also exists in stream readers and desktop clients and mobile phones. And it is not just Twitter and Facebook. It is also bit.ly and TweetDeck and Seesmic and Tweeite and realtime search on Google and Bing, and the list goes on and on. So while we can look a […]
• Fa.il: Bing’s URL Shortener Is Longer Than Bing’s Own Domain
  Everyone is getting into the URL shortening game these days. Google, YouTube, and Facebook are just a few joining the likes of the established players such as Bit.ly. And now Microsoft is jumping in. But there’s something weird about their URL. As the UK blog My Microsoft Life noticed, some of Microsoft’s Bing employees have begun publicly tweeting with the […]
• 12 Surprising Things Holding Back Online Video Advertising
  Editor’s note: Earlier this week, guest writer Ashkan Karbasfrooshan wrote a post about the state of online video. In this post he follows up with some thoughts on what’s holding back this budding industry. Karbasfrooshan is the founder and CEO of WatchMojo, a leading producer of premium, informative and entertaining video content. The company’s catalog of 5 […]
• Hammer time
  So, if it's true that to a person with a hammer, every problem looks like a nail, the really useful question is, "what sort of hammer do you have?"At big TV networks, they have a TV hammer. At a surgeon's office, they have the scalpel hammer. A drug counselor has the talk hammer, while a judge probably has the jail hammer.Maybe it's […]
• The beauty of small
  Less can come in many forms. You can have fewer things, you can do fewer things, you can use fewer things, you can focus on fewer things. But less isn't just fewer: it can also be smaller. Small is often downplayed in this world of "bigger means better". But small is beautiful, and often better. Smaller banks aren't "too big to fail […]
• Do You Speak Social?
  Matt Rhodes at FutureLab blogs about this great WOMMA presentation by Antony Mayfield. In it, Mayfield asks a simple question: "Do you speak social?" He makes a great argument that we're in a phase right now of understanding what it means to be "literate" in the social web. Mayfield also does a great job exploring what it means to be […]
• Facebook Page Case Study: Audi
  Audi is one of the latest brands to use their Facebook Page to engage fans. Their latest effort is the "Audi Design Challenge", in which Audi is calling for Facebook Fans to tell Audi what they'd like to see in the car of the future. Audi will use this feedback as a part of their participation in the LA auto show, where auto designers are comp […]
• Understanding Google Wave
  My latest blog post on the Click Here blog will help you understand what Google Wave is, and why it's important. Here's an excerpt:"In anticipation of the first invites going out for Google Wave, earlier this week Shawn Scarsdale, a Multimedia Developer at Click Here, gave a great presentation to the agency to help us all understand this new p […]