Google CEO Eric Schmidt puts mobile at the heart of the Internet giant’s future

Posted on February 17, 2010 by apollobravo

Via GSMA Mobile World Congress – Barcelona

Google CEO Eric Schmidt put mobile at the heart of the Internet giant’s future in a special keynote at Congress late this afternoon.
Schmidt outlined how Google’s top programmers were now concentrating on mobile as their primary focus; he also pointed to recent acquisitions in the mobile space, notably AdMob.
Unveiling [...]

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More shoppers use smartphones to study, find, buy .USA Today

Posted on November 30, 2009 by apollobravo

 
Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they’ll use their phones to find store locations, obtain coupons and sales information and research products and prices. One-quarter of [...]

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“It’s on Sale” The mobile opportunity – people are buying now

Posted on July 31, 2009 by apollobravo

Retail Mobile Coupons are a idea who’s time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green [...]

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Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary

Posted on June 24, 2009 by apollobravo

The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links.

From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. Census [...]

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Nielsen To Mobile Marketers: “Good Luck 2 U”

Posted on June 9, 2009 by apollobravo

Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon!
In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and engages customers because it’s a “highly personal and interactive medium.” [...]

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U.S. texters sent 1 trillion SMS messages in 2008

Posted on April 3, 2009 by apollobravo

CEO Steve Largent told show-goers that the numbers of SMS messages sent by U.S. wireless subscribers rose to a staggering 1 trillion last year—or triple the piddling 363 billion text messages we sent in 2007.
That comes out to about 3,700 text messages annually—or 10 texts a day—for every cell phone subscriber (about 270 million as [...]

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Brands starting to get mobile: ThinkMobile panelists – Mobile Marketer

Posted on March 23, 2009 by apollobravo

NEW YORK – Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement. The channel is a new opportunity to have real creative engagement.
A panel of speakers at MediaBistro’s ThinkMobile Conference and Expo in New York talked about their strategies and experiences in leveraging the mobile channel. Mobile [...]

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