Google CEO Eric Schmidt puts mobile at the heart of the Internet giant’s future

Posted on February 17, 2010 by apollobravo

Via GSMA Mobile World Congress – Barcelona

Google CEO Eric Schmidt put mobile at the heart of the Internet giant’s future in a special keynote at Congress late this afternoon.
Schmidt outlined how Google’s top programmers were now concentrating on mobile as their primary focus; he also pointed to recent acquisitions in the mobile space, notably AdMob.
Unveiling [...]

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Google Phone Arrives

Posted on January 5, 2010 by apollobravo

Get ready for the long predicted of arrival of the “ad supported” google phone. Google is placing big bets on mobile search and advertising and this move is just the beginning.

SAN FRANCISCO – Google Inc.’s vision for how a mobile phone should be made and sold will likely raise the stakes in the [...]

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“It’s on Sale” The mobile opportunity – people are buying now

Posted on July 31, 2009 by apollobravo

Retail Mobile Coupons are a idea who’s time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green [...]

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Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary

Posted on June 24, 2009 by apollobravo

The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links.

From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. Census [...]

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Volkswagen Kicks Off Mobile Campaign : Mobile Marketing Watch

Posted on June 17, 2009 by apollobravo

Text 2 Win campaigns are an innovative way to engage consumers at events and deliver links to product specific mobile micro sites with incentives and special offers.
Volkswagen, promoting itself as “the official automotive partner of Major League Soccer,” has embarked on a 19 city mobile marketing tour.
In this regard, they are mobile in a physical [...]

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Nielsen To Mobile Marketers: “Good Luck 2 U”

Posted on June 9, 2009 by apollobravo

Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon!
In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and engages customers because it’s a “highly personal and interactive medium.” [...]

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Spam Splosion! – eMarketer

Posted on June 5, 2009 by apollobravo

Spam Splosion!
JUNE 2, 2009
“We have met the enemy…and he is us.”
—Pogo
Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go?
One thing is certain—there is a lot of it.
According to MessageLabs, the percentage of worldwide e-mail traffic that is spam has been falling [...]

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Juniper: Real ROI Will Propel Mobile Ad Spend To $5.7B Within Five Years

Posted on June 5, 2009 by apollobravo

Mobile Marketing Watch: Good news for mobile marketing service providers: Spending on mobile advertising will see strong growth even while other channels suffer during the global recession, according to  Juniper Research.
Mobile ad spend will grow to $5.7 billion by the year 2014, Juniper forecasts in a report released this week. According to a press release, [...]

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Brands starting to get mobile: ThinkMobile panelists – Mobile Marketer

Posted on March 23, 2009 by apollobravo

NEW YORK – Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement. The channel is a new opportunity to have real creative engagement.
A panel of speakers at MediaBistro’s ThinkMobile Conference and Expo in New York talked about their strategies and experiences in leveraging the mobile channel. Mobile [...]

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