“It’s on Sale” The mobile opportunity – people are buying now

Posted on July 31, 2009 by apollobravo

Retail Mobile Coupons are a idea who’s time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green [...]

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Volkswagen Kicks Off Mobile Campaign : Mobile Marketing Watch

Posted on June 17, 2009 by apollobravo

Text 2 Win campaigns are an innovative way to engage consumers at events and deliver links to product specific mobile micro sites with incentives and special offers.
Volkswagen, promoting itself as “the official automotive partner of Major League Soccer,” has embarked on a 19 city mobile marketing tour.
In this regard, they are mobile in a physical [...]

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Soccer Moms Tops in Texting

Posted on December 3, 2008 by apollobravo

Molly Edmonton estimates she sends between 100 and 125 text messages a day, mostly to close friends and her 11-year-old daughter, Alexis.
Wireless companies report that Americans send over 75 billion text messages a month. The popularity of texting has increased by 900 percent in four years and the fastest growing group of texters are soccer [...]

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