More shoppers use smartphones to study, find, buy .USA Today

Posted on November 30, 2009 by apollobravo

 
Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they’ll use their phones to find store locations, obtain coupons and sales information and research products and prices. One-quarter of [...]

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Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary

Posted on June 24, 2009 by apollobravo

The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links.

From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. Census [...]

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Juniper: Real ROI Will Propel Mobile Ad Spend To $5.7B Within Five Years

Posted on June 5, 2009 by apollobravo

Mobile Marketing Watch: Good news for mobile marketing service providers: Spending on mobile advertising will see strong growth even while other channels suffer during the global recession, according to  Juniper Research.
Mobile ad spend will grow to $5.7 billion by the year 2014, Juniper forecasts in a report released this week. According to a press release, [...]

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Mobile Ads Catch Fire Among iPhone Users

Posted on February 19, 2009 by apollobravo

One-half of those who see ads respond
They are not quite as pesky as pop-ups, but are consumers responding to mobile ads or simply ignoring them?
One in three mobile users who recalled seeing a mobile ad said they responded to it in some way, according to Q4 2008 research conducted by Limbo and GfK NOP. Among [...]

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Advertising on Mobile Phones Now the Norm And a significant number of users say they respond to such messages

Posted on February 11, 2009 by apollobravo

-By Mark Dolliver
NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile ads.)
Thirty-three percent of Americans with mobile phones said they recalled seeing mobile [...]

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Nokia 2D Barcode Promo at CES

Posted on January 5, 2009 by apollobravo

Nokia is running this 2D bar code promotion at CES, Good example of using SMS to deliver a scanable 2D bar code. Drives booth traffic and demonstrates the capabilities of smart phone technology. Text Nokia to 99134 and click on the link.

Contact ApolloBravo for a demo of how barcodes are generated on mobile websites and [...]

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Mobile Web Replacing Wire Web: Report

Posted on November 21, 2008 by apollobravo

From moconews.net
When it comes to emerging markets, there’s been a lot of talk of how the mobile web will be the dominant way that people access the internet. Now there’s evidence from Opera Software (OSL: OPERA), the browser makers, who in its October “State of the Mobile Web” report, found that the mobile web is [...]

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