Nielsen To Mobile Marketers: “Good Luck 2 U”

Posted on June 9, 2009 by apollobravo

Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon!
In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and engages customers because it’s a “highly personal and interactive medium.” [...]

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