Denny’s – The Next Day

apollobravo — Thu, 05 Feb 2009 00:21:26 +0000

Denny’s Free Grand SlamTuesday’s free Gland Slam breakfast was a huge success for Denny’s. Their creative and funny Superbowl spot created lines around the building at locations across the country. The restaurant chain is estimated to have served nearly 2 million of the free breakfasts in this one day giveaway.

But I can’t help but wonder what Denny’s is like the day after the big giveaway? While their business may be up due to more people thinking about having pancakes for breakfast, I am certain they don’t have lines around the buildings today.

Had Denny’s used a text message reminder option, as I mentioned in my Superbowl Mobile Ads and Mobile Misses video, they would have a way to reach millions of people today too (without the expense of another costly Superbowl ad). It might look like this:

Want another free Grand Slam breakfast? Join Denny’s Text Breakfast Club.
Receive a mobile coupon 4 a free Grand Slam w/o the crowds. Reply Y to sign up.

Bingo. Now they would have a nice steady stream of people coming in to get a second free breakfast over the next month (or however long they wanted to extend their offer.) This would get even more free publicity for the restaurant chain because no one else is doing this – YET.

When I say this was a “mobile miss” this is what I mean. The Denny’s Superbowl ad was a huge success. It could have been even bigger and long lasting had Denny’s leveraged the power of mobile.

From MobileMarketingProfits.com by Kim Dushinski

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Papa John’s Fan Base Surging on Facebook

apollobravo — Fri, 21 Nov 2008 01:05:02 +0000

Papa John’s has been working some magic in the last three days with their attempts to build up the number of Papa John’s fans on Facebook, surging from around 10,000 fans on Sunday, to more than 164,000 at the time of this post. Damn. How could anyone possibly increase their fans on Facebook that fast? Well, it’s because of an offer for FREE pizza:

Hey everyone loves something free right? Not hard to get someone to click a link to become a fan if they know they are getting a free pizza out of it. Bargain shopping and coupon websites and blogs were abuzz and Papa John’s added 120,000 fans in the first 24 hours of the offer.

Via www.sogoodblog.com

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ApolloBravo's Mobile + Social Blog » Restaurants

Denny’s – The Next Day

Papa John’s Fan Base Surging on Facebook