Salvation Army uses text messaging to raise funds

apollobravo — Tue, 11 Nov 2008 03:27:03 +0000

The Salvation Army’s ubiquitous holiday bell ringers will have a new tool as they try to raise funds through the holidays — text messaging. Cellular News reports. Atlanta-area Salvation Army officials are introducing a program that lets donors give $5 to the charitable organization by sending a text message to a specified number. Beginning in two weeks, cell phone users in the Atlanta area can text message “TSA” — which stands for “The Salvation Army” — to 90999 and a $5 donation will be added to their phone bill. The number will be posted on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

via textually.org

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Salvation Army uses text messaging to raise funds