Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary

The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links. From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. [...]

Volkswagen Kicks Off Mobile Campaign : Mobile Marketing Watch

Text 2 Win campaigns are an innovative way to engage consumers at events and deliver links to product specific mobile micro sites with incentives and special offers. Volkswagen, promoting itself as “the official automotive partner of Major League Soccer,” has embarked on a 19 city mobile marketing tour. In this regard, they are mobile in [...]