Posted on July 31, 2009 by apollobravo
Retail Mobile Coupons are a idea who’s time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green [...]
Filed under: Mobile | Tagged: apollobravo, email marketing, Mobile Advertising, Mobile Coupons, Mobile Moms, P&G Mobile, short codes, Texting | Leave a Comment »
Posted on June 24, 2009 by apollobravo
The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links.
From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, netting 1001 respondents with demographics balanced against U.S. Census [...]
Filed under: Mobile | Tagged: apollobravo, Mobile Advertising, Mobile Coupons, mobile marketing, Mobile web, Text to win, Texting | Leave a Comment »
Posted on June 9, 2009 by apollobravo
Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon!
In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and engages customers because it’s a “highly personal and interactive medium.” [...]
Filed under: Mobile | Tagged: apollobravo, Mobile Advertising, pizza, short codes, text message, Texting, trends | Leave a Comment »
Posted on March 13, 2009 by apollobravo
Textings Political Triumph by Ben Goddard
New media came into its own during the 2008 campaign with the successful use of the Internet for organizing, communicating and fundraising. Many proclaimed the new age of digital campaigns was upon us. Well, we haven’t seen anything yet. Phones are taking over as the cutting-edge political communication device — [...]
Filed under: Mobile | Tagged: mobile social networks, Mobile web, Obama, Politics, Texting | Leave a Comment »
Posted on November 4, 2008 by apollobravo
The wardrobe on Gossip Girl isn’t the only thing that changes with the seasons — for season 2 everyone showed up with a new cell phone. Serena, Blair others take mobile multitasking to a new level. CW Network also uses extensive mobile marketing tactics to promote the show.
Contact ApolloBravo for the latest methods to reach [...]
Filed under: Mobile, Social | Tagged: Gossip Girl, smartphones, Texting | Leave a Comment »
Posted on November 4, 2008 by apollobravo
Barack Obama’s campaign is counting on a potent new weapon for Election Day: the humble cell-phone text message. Bloomberg reports.
Texting may do for the Democratic presidential candidate what arm-twisting precinct captains did in years past: prod millions to get out and vote. The Obama campaign plans to use the millions of cell-phone numbers it has [...]
Filed under: Mobile, Social | Tagged: Politics, Texting | Leave a Comment »